Friday, June 19, 2009

US Auto Industry: Will Americans Finally Start Driving Smaller Cars?


Photo © John Brown All Rights Reserved

A man drives his compact automobile next to a bus on a street in Bangkok, Thailand. The diminutive car is an advantage when negotiating Bangkok's heavy traffic.

As Americans adjust their lifestyles in response to the mortgage meltdown and subsequent global economic crisis, many US residents are probably rearranging their priorities.

Some American folks might be saddened by having to replace their gas guzzlers with more affordable transportation or, heaven forbid, taking the bus, but I'm here you tell you folks, it's really not going to be so bad!

The news about the American economy that reaches foreign media is filled with stories about US automaker's woes, massive unemployment, uncertain fuel prices and general pessimism concerning the future.

The rest of the world has been shaking it's collective head at American consumerism for years while going about their daily lives and millions of people seem to be getting along just fine albeit more modestly.

In a September 26, 2006 interview that appeared on Jörg Colberg's blog Conscientious, American photographer Chris Jordan discussed his photos of American gluttony and remarked, "I get very little anger or negative response; people take my side and speak zealously about consumerism, even if they drive a huge SUV and own three homes and work evenings and weekends."

Chris Jordan continued, "Talking to Americans about consumerism is like talking to someone with an alcohol problem. Our culture is in deep denial about what we are doing to our planet, to the people of other nations and the people of the future."

Well folks, the future of the USA appears bright and Americans will win BIG by just relaxing a bit more and thinking SMALL.

John Brown Photojournalist On LIGHTSTALKERS
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